The PlayStation 3 may not be the first console to spring to mind when it comes to family gaming, but Sony plans to change that by expanding the PS3’s marketability to a younger demographic.
Sony Computer Entertainment Europe CEO Jim Ryan points out that with the PS1 and PS2, most sales occurred after the systems’ price points had dropped fairly low. In this respect, the PS3 still has a long way to go before the end of its life cycle.
The PS3 is now $249 in the US, and as we draw nearer to a possible PlayStation 4 release, we may see another price dip on the current hardware. Such a cut would help ensure that more young gamers (or their parents) could afford the system that “does everything.”
Ryan is quick to point out that Sony won’t be abandoning the hardcore community as they move to reconnect with audiences who have yet to make the jump to PS3.
With the “Long Live Play” and the “Hall of Play” campaigns this year, it is apparent that the PS3 isn’t exactly shooting for the casual gamer. What will the new phase in youth-oriented PlayStation marketing look like? Will we see Kevin Butler playing in a grassy field with his son?
What changes do you predict Sony will make to draw a more family/youth-oriented crowd to PlayStation 3?
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Source: PlayStation Magazine
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